Whilst doing my weekly shop this evening at the previously lauded Waitrose I noticed a bin next to the magazine section. This was labelled as a repository for all of the unwanted supplements and advertisements in the magazines. What a great idea, it saves me having to put them in the recycling at home and earns them brownie points. The question is, how do we stop the magazines from putting them in there in the first place. After all, do people buy any of the things they advertise, or do most people, like myself, empty out the magazine as soon as they get home and not pay any attention to them?